Introducing You To Brent Reid: World Wide College of Auctioneering Graduate

We would like to introduce you to November 2013 World Wide College of Auctioneering Graduate Brent Reid.

Floyd Brent Reid

"I call it the "Unexpected Connection"; actually the name of the book I am writing. My wife Sherryl and I have been thinking about the future need to downsize. I had retired from my career as Vice President, Consulting Group, Business Development Bank of Canada. We really enjoy auction sales and pawn shops through our travels around the world. From totally out of the blue an Auctioneer acquaintance said, " Why not downsize yourself by auction." Why not???, then became the question? I got on the internet, found WWCA, phoned the office and registered in November 2013, a few days before the start of the session. Contacted our son Rick and asked him to join me and father and son became students together in an incredible school room environment. We had absolutely no ideas what to expect. We had no idea who Betty B. was! We registered so late we picked up our package when we arrived. And the one very important bonus in it all; it is not often a person gets to go to school with their kid!"

1. Why did you decide to attend World Wide College of Auctioneering?

"The opportunity was created and staring me in the face; I needed to make a decision." Searching the internet WWCA kept popping up and a course was starting within a week. Both Rick and I had the time slot open. Sherryl and I spend our winter in the southern USA so spring was not going to work. It was an immediate now or never decision; it was a quick decision, a great decision and all conditions placed before us to make the decision. I am a true believer in the benefits of the unexpected and WWCA was the place for us! We are so pleased with the outcome!

2. What one thing surprised you most about auction school?

The most surprising, "The Youth wanting to be Auctioneers as a Career Choice" along with "Feeling of Family and Commitment to "Our" Success"! From the moment we arrived we were treated as we had known Paul, Vicky and Dawn at WWCA, the trainer's and students for years. The entire WWCA team and every instructor, without exception, we committed to doing and sharing everything they could to advance our ability and eventual success as Auctioneers.

3. What state do you live in?

I live with my wife Sherryl in Manitoba, Canada at the moment. During our 46 years of married life Sherryl and I have lived North of the USA border in all four Western Provinces. As with most Canadians we have a special privilege of being welcomed into the United State of America on a regular basis.

4. How many auctions have you attended in the past year?

I would say about 10 live auctions and about 2oo online?

5. Tell us about your family.

Sherryl and I have three children and six grandchildren. Sherryl is a forensic accountant working behind the scenes online for larger privately owned corporations. Richard our oldest is the Executive Director, Supply Chain Association of Manitoba. Anthony is a Canadian Chartered Accountant, owning his own firm in Winnipeg Manitoba. Kimberley is located in Beautiful Victoria British Columbia working with Ministry of Parks British Columbia, Victoria.

6. Tell us about one "aha" moment while attending auction school.

I had two: On the actual auctioneering side listening to JillMarie Wiles late at night coaching students! There were a couple very quick and precise “try this” moments from her, ”aha”.The second really important “aha” moment was for Rick and I on the business side; it was the pleasure and opportunity to chat, learn and relate with the Father and Son team, Charles and John Nicholls.

7.  Do you have a favorite quote that motivates you every day?

Be thankful for what has been given to us and what we are able give back… and,  “Always embrace and never underestimate the influence of the Unexpected Connection”

8.  How many siblings do you have?

My parents and one brother have passed on; just my oldest brother and I remain from our family. We meet every year in Arizona/Las Vegas area in March and keep contact through electronics the rest of the year.

9. Do you have a favorite Auction Company, if so, which one and why?

I might have thought so before attending Auction School if I was asked that question; now, I am overwhelmed with choices. I think it will take me a while to come up with that answer, possibly never. Each company, it seems,  is unique and successful in their own way.

The one thing for sure, for Rick and I, it is our privilege to be associated with the family of auction professionals.


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